Word-of-mouth and a sign on the building are not viable marketing efforts in today's extremely competitive hotel marketplace. The nuances of marketing, from paid efforts to being able to avail a property of editorial coverage in the mass media can be difficult to understand for most hotel owners and operators.
Bringing business into a hotel, whether it is heads in beds, attendees in meeting rooms or diners in food-and-beverage facilities, is an art form that cannot be left to chance. The competition is doing it, so you too must be savvy enough to lure customers with a well-refined, intelligent marketing approach.
Our clients know that marketing properties can be as simple and cost-free as becoming a member of a civic organization or as costly and complex as putting together advertising for the mass media.
Other groups and businesses that can turn to us are as vast as local chambers of commerce or convention-and-visitor bureaus who want to lure travelers to a destination; or tourism attractions such as museums and amusement parks.
Specialties include development of sales and marketing plans and creation of promotional programs for hotels, conference centers, restaurants and destinations. Some of the services provided include the following:
Hotel Flag and Branding Opportunities
It is imperative to fully understand and utilize the numerous sales and marketing options already provided by your brand allegiance. OHC will coordinate these efforts to ensure your property is taking advantage of appropriate opportunities.Pre-Opening Marketing
OHC can effectively serve as your property's pre-opening director of marketing to manage sales, public relations, advertising, the Internet.Public Relations
OHC can create promotional opportunities and then publicize grand openings, repositioning, or renovations. We can develop proactive publicity campaigns and media relationships to garner third party/editorial credibility.Web Marketing
OHC works with appropriate agencies to effectively integrate online efforts.