Orange Hospitality Consulting focuses on more than tourism alone. We also have vast experience with attracting customers to new established venues.
Events
Whereas advertising agencies will advise you to just roll out a massive (and expensive) marketing campaign, we at OHC look beyond just plain advertising. Our specialists focus on all available tools in this modern era. Namely advertising alone will not guarantee consumers to come over your doorstep. Well planned and advertised events however have an incredible power to put and hold your (newly) established venue on the map.
Media Planning
OHC is your media planner and consultant for greater China.
One of our specialties is giving small to medium sized companies in the hospitality industry adequate coverage in the English language on- and offline media. For seven years we have been maintaining relationships with most on- and offline media in China, specifically Beijing and Shanghai.
For whom?
MNC's all have PR- and marketing departments that continuously ensure the name and activities of their company are broadcasted into the market. Smaller companies, like cafes, bars and restaurants however, do not have money or time to spend on setting up a department like that. But to adequately adapt to the ever changing market and with many different events taking place each week, it is of utmost importance to profile your establishment the right way in the media!
Together with you we will decide how to give your company the right profile. We will then make sure that all media will publish this profile in the correct way. On top of that you can let us know your special events on a monthly basis (for most printed media) and weekly basis (for most online media). Again we will ensure that your information is correctly included in the next issue of these media.
Our services include:
- - setting up your general profile and ensuring it is listed correctly in all on- and offline media;
- - ensuring that your (weekly) events are published correctly in all on- and offline media;
- - if you have a larger marketing budget we can assist you choosing the right media to advertise in;
- - on top of that we can also negotiate better advertising rates!