Cultural tourism is the subset of tourism concerned with a country or region's culture, especially its arts. It generally focuses on traditional communities who have diverse customs, unique form of art and distinct social practices, which basically distinguishes it from other types/forms of tourism. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities. It also includes tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle. It is generally agreed that cultural tourists spend substantially more than standard tourists do. (Source: http://en.wikipedia.org/wiki/Cultural_tourism)
OHC provides innovative consulting services to local and provincial governments and the tourism industry to maximize the near-term economic benefits of businesses and destinations without jeopardizing long-term environmental, cultural or social integrity. We help destinations to find profitable, practical solutions to sustainable tourism challenges, and to position them for international success.
Whereas Beijing and Shanghai both have their unique foothold in tourism, there are numerous places around China where tourism at first sight might not look to be so obvious. Reasons for this can be lack of infrastructure, lack of professional developed areas and even a simple reason like lack of people with an international view.
OHC has developed special tools to tackle the development of these locations with highly lucrative potential. Not only lucrative for the direct players, but even more so for the entire area; think of all the extra employment cultural tourism will bring to the area.